LinkedIn’s freelance marketplace has been growing for years. Now the platform is testing more local features for Indian freelancers. If you want early traction, this is a great chance.
This guide walks you through a fast onboarding plan. You will get a clear profile template, pricing tips, and a 90-day outreach sequence tailored for Indian B2B buyers. Short steps. Clear examples. No fluff.
(Yes, getting noticed is possible. You only need a good plan.)
Why act fast? Why try the India beta now?
Early testers often get the first clients. They also get feedback from buyers. This helps you improve gigs fast.
Also, LinkedIn’s services marketplace already has momentum. That means more buyers are using it to discover freelancers. Being early gives you an edge.
So what should you do first? Start with a profile that converts.
The one-page freelance profile template for LinkedIn
A strong profile answers three questions at once: Who are you? What do you do? How can you help?
Use this simple template. Fill each part in one or two lines.
Headline (120 characters maximum)
- Example: "Product Designer helping SaaS startups improve onboarding"
- Use a tight niche. Be specific.
About / Summary
- First line: what you do and for whom.
- Second line: one quick result you can deliver.
- Third line: call to action. Ask them to message or request a quote.
Experience
- Add 2 to 4 project items, not every job you ever had.
- For each project, show the problem, what you did, and the result.
Services section (if available on your profile)
- Create 3 fixed offers: Starter, Growth, Premium.
- Use simple names and short deliverables.
Portfolio
- Add 3 best work samples. Use screenshots or short clips.
- Add a one-line caption for each sample.
Contact
- Add an email and your UPI or payment method if you accept local payments.
- Add typical turnaround time and working hours.
Keywords to sprinkle: linkedin freelance marketplace india, get gigs linkedin india, freelance profile template linkedin. Use them naturally in headline and About.
Pricing strategy for the first 90 days
Pricing is part art and part math. You want to win early jobs without undervaluing your work.
Simple pricing ladder
- Starter: low effort, quick delivery. Lower price to attract first clients.
- Growth: main offer with clear deliverables. Your standard rate.
- Premium: full service and priority support. Higher price.
Tips for pricing
- Offer one small introductory discount for the first 5 clients.
- Use fixed-price gigs for small tasks. Clients like clear costs.
- For B2B buyers, show monthly or quarterly packages. Recurring work is gold.
Value note
Price against value, not hours. What business outcome do you help create? Say it plainly.
The first-90-day outreach sequence (step-by-step)
A simple outreach routine beats random chasing.
Week 1: Set up and polish
- Finish your profile using the template.
- Upload portfolio and services.
- Add 20 relevant skills and endorsements.
Weeks 2 to 4: Soft launch
- Post 3 short posts that teach a small idea. Keep them useful.
- Send personalized connection requests to 50 target buyers. Short note only.
- Reply to comments and messages on the same day.
Months 2 and 3: Active outreach
- Send 30 tailored messages per week to ideal buyers.
- Offer a 30-minute free audit or sample for high-value targets.
- Ask happy early clients for referrals and testimonials.
Message structure for outreach
- One-line intro: who you are.
- One sentence: why you reached out.
- One line: clear offer (free audit or small sample).
- One closing line: question to invite reply.
Example message:
"Hi Raj, I am a UX writer who helps fintech apps reduce drop-off on signup. I saw your product and can share a 10-minute audit. Interested?"
Short. Clear. Human.
How to craft gigs that Indian B2B buyers love
B2B buyers want safety and speed. Give both.
Gig elements buyers check
- Clear deliverable list.
- Timeline in days.
- Two client testimonials.
- Budget range.
Be precise
- Avoid vague promises. Say exactly what you will deliver.
- Use local examples if possible. Show you know the market.
- Offer a pilot task for large buyers.
Payment and contracts
- Use simple invoices. Include GST if you must.
- Ask for 20 to 50 percent advance for big projects.
- Use short agreements for scope clarity.
Winning the first 5 clients: a quick plan
The first five clients are the hardest. They shape your reviews.
Plan
- Offer a one-time discount for the first client.
- Do a small added service for free, like a one-hour walkthrough.
- Ask for a testimonial at the end. Make it easy for them to write.
Real example:
A freelance content writer in Pune offered a short blog outline free to the first client. The client loved the sample and paid for a three-month retainer. The writer kept that client and used the testimonial to win others.
Profile hygiene and daily routine
Small habits build trust.
Daily routine (20 to 30 minutes)
- Reply to new messages once a day.
- Comment on 3 posts from target buyers.
- Send 5 connection requests with a small note.
- Update one portfolio item every month.
Weekly routine
- Publish one helpful post.
- Send follow up to prospects. Keep it short.
Consistency matters more than cleverness.
Common questions and answers
Can I get gigs quickly on LinkedIn?
Yes. But you need a tight profile and steady outreach. It will not be instant for everyone.
Should I underprice to get reviews?
No. Offer a fair starting price and a small promotional discount. Do not give away your core service for free.
How many samples should I show?
Three strong samples are enough. Quality beats quantity.
Conclusion
LinkedIn’s marketplace India beta is a real chance for freelancers. The move favors those who prepare and act fast. Use the profile template. Set a clear pricing ladder. Follow the 90-day outreach plan.
Remember this. Small daily actions win big clients over time. Start now. Be patient. Keep improving.
Ready to update your profile? Start with the headline. One sentence. Make it sharp.