NDTV has launched Tech360, a new multimedia platform focused on technology. For creators, bloggers, and student journalists, this is more than just another website—it’s a chance to get your work in front of a massive audience.
Imagine your story, video, or project being featured on a national platform. That could mean more readers, wider recognition, and even a strong addition to your portfolio. But how do you actually make it happen?
This guide will walk you through the steps: how to pitch an editor, what to send, and how to behave so that your email doesn’t get lost in a crowded inbox.
Why Tech360 Matters for You
Most student journalists publish in college newsletters. Most creators share content on Instagram, YouTube, or personal blogs. But Tech360 gives you something extra—a mainstream audience.
Getting featured here can:
- Boost your credibility as a writer or creator.
- Get your story read, shared, and discussed at scale.
- Help you build a strong media portfolio.
For editors, your value lies in fresh ideas, real stories, and campus access. If you bring them newsworthy content in a simple format, you’re already ahead.
What Editors Look For
Editors are busy. Their inboxes overflow with emails every day. To catch their eye, you must make things simple. Ask yourself: if I had only 30 seconds, what would I want to know?
Here’s what editors usually need:
- A one-line hook. Why does this story matter today?
- Clear facts. Two or three numbers, dates, or quick details.
- Visuals. A few usable photos or short video clips.
- Quick access. A phone number or WhatsApp for fast response.
The easier you make it for an editor to publish your story, the higher your chances of success.
Three Pitch Formats That Work
Your email should be short—no more than three short paragraphs. Use one of these formats:
1. News Pitch (fast stories)
- Subject: News: [One-line story] — [City]
- Para 1: One-sentence summary + why it matters now.
- Para 2: Two quick facts or numbers.
- Para 3: Mention photos or video available + your contact details.
2. Feature Pitch (long explainers)
- Subject: Feature: [Hook] — 800–1,200 words + images
- Para 1: Hook in one clear sentence.
- Para 2: Why readers care + your unique access.
- Para 3: Delivery timeline + visuals you’ll share.
3. Video Pitch (short clips or stories)
- Subject: Video: [Idea] — 60–90 sec
- Para 1: One-line logline.
- Para 2: Visuals you can film or already have.
- Para 3: Link to past work + quick contact number.
Notice the pattern: short, visual, and to the point.
Story Ideas That Get Picked
Wondering what topics editors like? Here are ideas that usually work:
Campus and student projects
A student team solving a local issue with tech.
Labs building affordable tools.
Student-led coding clubs or workshops.
Practical explainers
How to pick a durable budget phone.
Privacy tips for students on social apps.
Setting up a low-cost home video studio.
Real user tests
A one-month review of a budget gadget.
Comparing two popular study apps.
Human stories
Women-led teams tackling tech problems.
A community project using tech to save water or reduce waste.
Choose one clear angle. Avoid trying to cover too many things at once.
Media Checklist: What to Send
A strong pitch always comes with usable material. Editors love when visuals are ready. Send:
- 2–5 photos, high resolution, with captions and credits.
- 30–90 second video clips, labeled with names and places.
- Extra “b-roll” or process shots if you have them.
- 1–2 short quotes from people involved.
- One or two clear numbers that add weight.
If the files are large, share via link. Always name files clearly.
Contact Etiquette — Do This, Not That
Your behavior matters as much as your story. Editors remember polite and reliable people.
Do this:
- Use a clear subject line.
- Keep the email short—three paragraphs max.
- Explain why the story matters now.
- Add your phone or WhatsApp for quick contact.
- Follow up once after 2–3 days if no reply.
Do not:
- Paste long press releases.
- Call repeatedly.
- Send generic bulk emails.
- Demand coverage or complain.
A polite, professional approach goes a long way.
Timing and Follow-Up
Timing can improve your chances.
- Breaking news: Send early in the morning. Use the news pitch format.
- Features: Pitch at the start of the week. Give at least two weeks for delivery.
- Video: Suggest filming dates and stay flexible.
If the editor replies, answer quickly. A delayed response may cost you the spot.
How Students Should Package Their Work
As a student, you have a unique advantage: access to fresh projects and labs. Use it.
- Be honest that you are a student. Mention your course and year.
- Share links to campus work, blogs, or even small newsletters.
- Offer professors or mentors for fact-checking.
- Send good visuals from your projects.
Editors want new voices. Don’t underestimate what you bring to the table.
Sample Pitch You Can Copy
Here’s a simple template you can adapt:
Subject: News: College team launches low-cost water meter — Pune
Hi [Editor name],
A college team from [College name] launched a low-cost water meter that saved 25% water in local tests. We tried it on five farms in August and have photos plus a 60-second demo video.
I can share 3 photos, the demo clip, and a 30-second quote from the lead student. I’m available on WhatsApp at [number].
Thanks,
[Your Name] — [Course/College] — [Phone] — [Email]
Final Tips That Work
- Keep your pitch short and visual.
- Always explain why the story matters now.
- Share usable media upfront.
- Be polite and professional in all follow-ups.
- Build a small portfolio to show past work.
Remember, one strong pitch is worth more than five vague ones.
Conclusion
NDTV’s Tech360 is a fresh opportunity for creators and student reporters. Getting featured is not about luck—it’s about sending the right story, in the right format, at the right time.
Do you have one good idea today? Write a short email, attach a photo, and send it. Your first big feature might be closer than you think.